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Netflix – You're Not Ready

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If you've ever succumbed to the familiar 'tudum' of Netflix, we're fairly sure you'll find something to delight you in this energetic promo for the service's 2025 offerings.

Following a viewer as she bounces between shows, You're Not Ready recreates iconic styling and imagery from titles like Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, and Happy Gilmore 2 in its medley of moments.

However, this ain't no normal montage. Bringing in the creative super-team MEGAFORCEWieden + Kennedy Portland turn what could be a pedestrian greatest hits compilation into a frenzied scrapbook of telly hits; utilising the powers of editor Adriana Legay and composer Joseph Alexander to eye-popping effect.

The campaign also includes OOH as well as :60 and :30 film cutdowns that are set to run around the world. 

"To celebrate the exciting year ahead, we wanted to create something truly special," explains Netflix CMO Marian Lee. "Instead of a sizzle reel of what's coming in 2025, this campaign invites fans to experience the feeling they get while watching Netflix. It's about capturing the thrill and anticipation of never knowing what will happen next. 

Whether it's a beloved series, like Wednesday, or a brand-new adventure, like The Electric State, you'll never be ready for what’s next.”

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