Zalando tells customers they're #freetobe
Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.
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Credits
View on- Agency Grey/London
- Production Company Park Pictures/London
- Director Georgia Hudson
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Credits
View on- Agency Grey/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- Chief Creative Officer Vicki Maguire
- Art Director Oksana Valentelis
- Creative Sam Daly
- Creative Rob Greaves
- Talent Adwoa Aboah
- Talent Alice Hurel
- Talent Felicity Hayward
- Talent Rain Dove Dubilewski
- Talent Leroy Mokgatle
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Credits
powered by- Agency Grey/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- Chief Creative Officer Vicki Maguire
- Art Director Oksana Valentelis
- Creative Sam Daly
- Creative Rob Greaves
- Talent Adwoa Aboah
- Talent Alice Hurel
- Talent Felicity Hayward
- Talent Rain Dove Dubilewski
- Talent Leroy Mokgatle
The new campaign has been created by Grey London and directed by Park Pictures' Georgia Hudson, and the spot stars Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and Leroy Mokgatle, and emphasises that customers should feel free to be themselves.
“Making cultural impact and challenging stereotypes is part of Grey London’s DNA so we couldn’t be more proud of our first campaign for Zalando," said Anna Pańczyk, CEO Grey London. "The talent we’re using to bring ‘free to be’ to life shows just how ambitious Zalando is and we’re delighted to be part of their team.”
