The Health Focus

As health and beauty advertising changes with our habits, and the ever-ailing high-street given a Covid death sentence, industry leaders tell us how the industry keeps fit.

Insight

How 2020 changed health advertising

Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.

Insight

How to save the high street

In the first part of our look at the health of what has traditionally been an integral part of most towns and cities, Georgia Stephenson, Creative at Cheil London, examines what it might take to keep the high street from going under.

Insight

The health of the high street

With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.

Insight

A new vision of health

Lindsay Eady and Francheska Galloway-Davis, Associate Creative Directors for The Garden, talk about why we need to shift the scales towards a future with more inclusive, radical, and kind fitness advertising.

Insight

Eve's bedtime stories

Reawakening the TV test card, Eve Sleep’s Switch Off promotion reminds us of those snoozy days when screens would cease and slumber would start. Andrew Gibson, Chief Strategy Officer of Creature London, the campaign’s creator, tells Carol Cooper about the brand’s mission to snuggle down deep into sleep wellness marketing.

Insight

In the weeds: The creative benefits of cannabis marketing

Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.

Insight

Are we really still making body-shaming ads in 2021?

Melissa Chapman, Co-Chief Executive Officer at Jungle Creations, says that while steps have been taken to avoid overt body shaming adverts, the industry is still guilty of a subtle, pernicious attack on women's - and men's - insecurities.

Insight

When it comes to the beauty industry, it's either clean up or clear out

Cat Turner, CCO and Co-Founder of CULT, examines how beauty brands are sweeping away their old values and embracing a more ethical approach to business.

Insight

Why AR is the ultimate weapon for the locked down beauty industry

With traditional retail environments locked down for much of the last 12 months the beauty industry has had to adapt. Charlotte Willcocks, Strategy Director at Impero, argues that with the sector continuing to embrace augmented reality, that's exactly what it has done.

Inspiration

Garrett Tezanos: A Few Of My Favourite Things

The Uppercut beauty editor takes us around his New York pad to show off some of the gorgeous items that get his creative juices flowing.

Insight

How Uncommon and ITV got Britain talking about mental health

In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.

Insight

How Rihanna’s crusade for inclusivity changed the game forever

Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.

Insight

How to make it work while being a working mom

For Laura Scrivano, working on set while actively parenting presented a unique set of challenges, especially while breastfeeding a newborn and directing under Covid-secure restrictions.

Showcase

Throwback Thursday: Mental Health

The ad industry has worked to destigmatize mental health through PSAs, charity campaigns, and pharma brands. The shots editorial team collected some groundbreaking, revolutionary, and inspiring pieces of work that talk candidly about mental health, breaking down barriers and taboos, and encouraging conversation.