Channel 4 - Considering What? | Paris 2024 Paralympic Games - Steve Rogers
Channel 4 has unveiled its Paris 2024 Paralympic Games campaign film which challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities.
The film, featuring a cast of more than twenty real SickKids patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It artfully weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real life moments of children and their families.
Channel 4 has unveiled its Paris 2024 Paralympic Games campaign film which challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities.