Film Craft - Color Correction / Grading – 2025 Cannes Film Craft Winners
Work
Nike
Winning isn’t Comfortable
Agency
Wieden + Kennedy/Portland
Prod Co
Iconoclast USA
Director
Megaforce
Microsoft
Wake Up
Agency
Droga5/New York
Prod Co
Reset
Director
David Fincher
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone” work, extended through the lens of Running. It is based on true insights and the realities Runner’s experience every time they lace up their shoes.