Electric Theatre Collective open Friends Electric

London-based VFX house Electric Theatre Collective has announced the opening of a new full-service production company and creative consultancy branch, Friends Electric. The new company which will be based in London and LA, will be headed up by executive producer Alex Webster. Although the company has just launched, it has already created site specific experiences for Nike, MTV, Dom Perignan and the Arts Council, commercials for Virgin Media and Freeview and tour visuals for Biffy Clyro.