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30 Millions d’Amis Foundation – Love Me Tender

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It's rare that a campaign, particularly a charity-focused one, successfully sidesteps shock-and-awe and aims straight for the heartstrings without coming across as mawkish or manipulative, but this captivating spot for 30 Millions d’Amis manages just that.

Developed by Altmann+Pacreau as a follow-up to last year's Cannes Lions Silver-winning film for the same brand, Love Me Tender relies on Henry duo Hoffman and Metoyer's poetic filmmaking to create gratifying vignettes of human/animal affection.

With no twists or trickery needed, just gorgeous imagery coupled with a clever endline, this utterly charming film tells a receptive audience everything it needs to know in order to motivate a response.

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