Hugh jacks in the acting to be Lord of the Dance

Here’s Wolverine, AKA Hugh Jackman, doing his bit for Luciano Podcaminsky’s new Lipton spot through DDB London. He's still got the steps of a superhero, only this time he’s clawing into some slick dance moves in a sharp pair of loafers for the collaborative production from Landia, Stink and @radical.media. The behind the scenes footage is just as amusing and shows Jackman interacting with the army of extras.

shots 129, the Cannes issue, turns its focus to the evolution of celebrity endorsements and appearances so there’re plenty more infectious cameo displays to come.