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BBC Radio – BBC Radio 6: Building 6 Music

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Created by Fallon, this TV trailer starring the 6 Music Allstars (Jarvis Cocker, Lauren Laverne, Cerys Matthews, Steve Lamacq, Huey Morgan, and latest signings Mark Radcliffe and Stuart Maconie) represents the broad eclectic range of music available on the station. The campaign also includes digital banners that promote 6 specially created mixes which can be downloaded at bbc.co.uk/6music. Fallon is also distributing vinyl versions of the mixes to all independent record stores on 16 April.

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