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Draftfcb New York has hired Anthony Nelson, formerly of Crispin, Porter + Bogusky, to head its new integrated production department. Along with working on campaigns for Burger King’s Whopper Virgins and Best Buy’s Ozzy vs. Bieber spots, Nelson most notably produced Wieden + Kennedy’s Beta-7 transmedia campaign for ESPN/Sega, bringing together brands and digital technology through entertainment.

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