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MTV – MTV: Rhythm Jerk

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Carl Addy introduces his Metal Dude, Weather Man, Bangle Gal, Bananamana and Sumo creations in an ident for MTV's 58 international channels.

The five pop-up toy characters feature in the full CGI spot, which took several weeks to complete and involved the skills of a large visual effects team from across both The Mill’s Great Marlborough Street and Clipstone Street offices in London.

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