Creative collaboration at work

Spotlighting the world's most creative advertising, every day

Every video, company and credit – yours to explore

Plan, design and deliver your treatments... all in one place

The best looking reels in the industry, created in no time

Celebrating the world’s most inspirational creative work

One-day events exploring the craft of creativity

Discover the next big thing on our director showcase

Stay up-to-date with the latest news, insight and inspiration

Our Products

News

Hugo Boss goes interactive on YouTube

Fashion brand collaborates on interactive YouTube project with video artist and director Marco Brambilla.

by Shots on 25^th August 2011

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Hugo Boss goes interactive on YouTube

Credits

Production Company Stink Studios New York

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company Stink Studios New York
Video Artist
Video Artist
Video Artist Marco Brambilla

Credits powered by

Hugo Boss has teamed up with video artist and director Marco Brambilla for this interactive film through Stink Digital. Hosted at Hugo Boss' YouTube page and themed around new fragrance Just Different, the technology behind the film allows the viewer to control the story by enabling their webcam and using head motions to alter what they see.

Connections

Production Stink Studios New York
Video Artist Marco Brambilla

Unlock this information and more with a Source membership.

Learn More

Share

Taking you to shots Vault

To access full credits, contact, company and people information, you'll need a shots membership. Click below to find out how to super-charge your shots Magazine experience with the world's most comprehensive advertising database.

Log In Now Learn About Membership