Publicis goes international with Vervroegen

Erik Vervroegen, most recently associate partner of Goodby Silverstein & Partners, San Francisco, has been appointed to the new role of international creative director at Publicis Worldwide, effective as of 1 October. Vervroegen will be based in Paris when not working across Publicis agencies worldwide and will also lead the creative direction of the global Ray-Ban business. He will also sit on a new creative board comprising some of the network’s most widely acclaimed creative directors.