Couples taken for a ride at the cinema

Couples attending Kinepolis cinema in Brussels got a surprise welcome last week, when they were greeted by a room full of leather-clad bikers.

The stunt was arranged for the latest Carlsberg promotion with the new tagline, That calls for a Carlsberg, and prompted some interesting mixed reactions from its victims. Having bought the last two remaining tickets in each case, the unsuspecting couples were faced with the dilemma of deciding whether to walk out or pluck up the courage to get in amongst their new friends. The film has caused quite a stir on YouTube receiving over a million hits and entertaining feedback.