Nike: Shine
King LeBron James stars in the latest Basketball Never Stops commercial directed by Park Pictures' Lance Acord.
Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
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Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
- Editing Company Rock Paper Scissors
- Post Production a52
- Editor Biff Butler
- Editor Carlos Arias
- Director of Photography Lance Acord
- Art Director Aramis Israel
- Copywriter Brandon Pierce
- Agency Producer Ben Grylewicz
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Susan Hoffman
- Executive Producer Mary Ann Marino
- Director Lance Acord
- Producer Jennifer Dennis
- Producer Aris McGarry
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke

Credits
powered by- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
- Editing Company Rock Paper Scissors
- Post Production a52
- Editor Biff Butler
- Editor Carlos Arias
- Director of Photography Lance Acord
- Art Director Aramis Israel
- Copywriter Brandon Pierce
- Agency Producer Ben Grylewicz
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Susan Hoffman
- Executive Producer Mary Ann Marino
- Director Lance Acord
- Producer Jennifer Dennis
- Producer Aris McGarry
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke
This Sinatra-backed commercial is the latest from Nike's Basketball Never Stops campaign and sees LeBron James working out in the spotlight, despite the current NBA shut off. Directed by Park Pictures' Lance Acord through wieden + Kennedy Portland, it's sure to keep fans of the sport pumped until the restart.
Connections
powered by- Agency Wieden+Kennedy Portland
- Editing Company Rock Paper Scissors
- Post Production A52
- Production Park Pictures
- Agency Producer Ben Grylewicz
- Art Director Aramis Israel
- Copywriter Brandon Pierce
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke
- Director Lance Acord
- Director of Photography Lance Acord
- Editor Biff Butler
- Editor Carlos Arias
- Executive Creative Director Susan Hoffman
- Executive Creative Director Mark Fitzloff
- Executive Producer Mary Ann Marino
- Producer Aris McGarry
- Producer Jennifer Dennis
Unlock this information and more with a Source membership.