ASICS: Made of Sport
An inspirational web film follows Simon Wheatcroft, a blind runner who pushes his own boundaries to the limit.
Credits
powered by- Agency 180 Kingsday/Netherlands
- Production Company RSA Films
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Credits
powered by- Agency 180 Kingsday/Netherlands
- Production Company RSA Films
- Location Service RSA Films
- Location Service Rock Paper Scissors
- Editor David Brodie
- Director of Photography Masa Takayanagi
- Copywriter Joe Craig
- Executive Creative Director Al Moseley
- Photographer Ben Ingham
- Director Henrik Hansen
- Producer Joe Togneri
- Producer Justin Kumpata
- Producer Alex Heathcote
- Creative Director Dean Maryon
- Sound Designer Alex Nicholls-Lee
- Sound Designer

Credits
powered by- Agency 180 Kingsday/Netherlands
- Production Company RSA Films
- Location Service RSA Films
- Location Service Rock Paper Scissors
- Editor David Brodie
- Director of Photography Masa Takayanagi
- Copywriter Joe Craig
- Executive Creative Director Al Moseley
- Photographer Ben Ingham
- Director Henrik Hansen
- Producer Joe Togneri
- Producer Justin Kumpata
- Producer Alex Heathcote
- Creative Director Dean Maryon
- Sound Designer Alex Nicholls-Lee
- Sound Designer
One of six short web films for the sports brand through 180 Amsterdam, Simon Wheatcroft's story is an inspiration to us all. A blind runner, he pushes his own boundaries every day by training without his guide on local streets and roads. The Made of Sport caign also includes a TV spot (below), shot by Henrik Hansen. To see all the films go to the YouTube Channel.
Connections
powered by- Agency 180 Kingsday
- Location Service Rock Paper Scissors
- Location Service RSA Films
- Production RSA Films
- Copywriter Joe Craig
- Creative Director Dean Maryon
- Director Henrik Hansen
- Director of Photography Masa Takayanagi
- Editor David Brodie
- Executive Creative Director Al Moseley
- Photographer Ben Ingham
- Producer Alex Heathcote
- Producer Joe Togneri
- Producer Justin Kumpata
- Sound Designer Alex Nicholls-Lee
Unlock this information and more with a Source membership.