Innocean launches Extra special Kia film

Getting the extras that suit your lifestyle and personality are important when buying a new car, but have you ever considered that those extras might have personalities of their own?

In a new campaign for the Kia Cerato Hatch, Sydney-based agency Innocean has launched a documentary-style short film starring characters who personify the car’s extra features, which all come as standard.

In the Nick Ball-directed film, the likes of iPod connectivity, big boot space and six speed transmission all get their chance to introduce themselves at their induction to the Kia company.

It’s amazing how funny cup holders can be.

For more Extras fun check out the Cerato’s website.