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JWT beefs up its creative department and announces two big hires in New York. Jeff Benjamin (pictured) takes on the role of chief creative officer for North America and joins from his CCO post at Crispin Porter + Bogusky, while Mike Geiger is named as president and chief integration officer for North America. He makes the move to NYC from Goodby Silverstein & Partners where he was chief digital officer. Both will report to Bob Jeffery, worldwide chairman and CEO, and David Eastman, CEO of North America and worldwide digital director.

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