They're all on the #KobeSystem
What can the system do for you? It's more a case of what can't it as celebs tell us why they're endorsing the plan.
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To launch Kobe Bryant's latest signature shoe - the Zoom Kobe VII - Nike has created a great campaign for generating a buzz in the run up to its release.
The Kobe System is a system which is helping a host of celebrities including Kanye West, Richard Branson and Aziz Ansari. It's a genuine recipe of success for the successful and can help anyone.
If you like what you hear, curl up your fingers and hit #KobeSystem. And there's plenty more to come so keep it Kobe.
