Three Serious signings for London prod co

London-based production company Serious Pictures has signed three new directors to its roster of talent. Feature documentary director Lucy Walker has been nominated for an Oscar for the second time this year and is ready to embark on a career in commercials. Jason Smith has recently returned to the UK after four years in the US and has hit the ground running with his Subway idents. Multi award-winning promo director Caswell Coggins is also breaking into commercials having completed the much-lauded trailer for the BBC’s Luther.