W+K Amsterdam to go through the Mills

Independent advertising agency Wieden+Kennedy (W+K) has promoted Clay Mills to managing director of its Amsterdam office. Mills joined the agency in February 2010 as group account director on Heineken global and head of business development, leading the multiple award-winning Open Your World campaign for the beer brand which included The Entrance, The Date and Serenade. Mills replaces long time managing director Lee Newman and in his new role he will work with executive creative directors Mark Bernath and Eric Quennoy to lead the office.