Three times the PRIDE+JOY

New multimedia boutique production company, PRIDE+JOY, has announced its first three director signings with Jake Wynne, Sam Tootal and Michael Baldwin joining the fold. Wynne operates across the entire media spectrum, from high-end commercials to short and long form films, corporates and online content. He has worked with agencies from Mother, BBH, TBWA and McCann Ericsson on clients such as Observer, PlayStation, BMW and Nike Foot Locker. Tootal has directed a host of attention-grabbing commercials for clients such as BMW, Coca-Cola, Burberry, ESPN, Comic Relief, Sharp and Sony showcasing his distinctive, photographic style and unique eye for finding beauty and drama in the most ordinary of things. Michael Baldwin began his career as an editor for music videos and commercials in Soho before moving into directing and is also active as a creative director at ITV.