Nike Football: My Time is Now
With Euro 2012 fast-approaching, the new wave is here... but something doesn't quite fit for Cristiano Ronaldo.
Credits
powered by
- Agency AKQA London/UK
- Production Company Stink Films London
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Credits
powered by
- Agency AKQA London/UK
- Production Company Stink Films London
- Post Production The Mill London
- Editing Company Trim Editing
- Editor Gus Hardman
- Editor Paul Hardcastle
- Director of Photography Joost van Gelder
- Art Director Gregory Ferembach
- Copywriter Dimitri Lucas
- Copywriter Tom Reed
- Executive Creative Director
- Executive Creative Director Tony Davidson
- Executive Creative Director Gabriel Gaultier
- Executive Creative Director Kim Papworth
- Executive Producer James Britton
- Executive Producer Blake Powell
- Executive Producer Daniel Bergmann
- Executive Producer Dannie Stewart
- Creative Ali Merry
- Creative Ben Everitt
- Director Adam Berg
- Producer James Guy
- Producer Ben Croker
- Creative Director Phil Haworth
- Creative Director Stuart Harkness
Credits
powered by
- Agency AKQA London/UK
- Production Company Stink Films London
- Post Production The Mill London
- Editing Company Trim Editing
- Editor Gus Hardman
- Editor Paul Hardcastle
- Director of Photography Joost van Gelder
- Art Director Gregory Ferembach
- Copywriter Dimitri Lucas
- Copywriter Tom Reed
- Executive Creative Director
- Executive Creative Director Tony Davidson
- Executive Creative Director Gabriel Gaultier
- Executive Creative Director Kim Papworth
- Executive Producer James Britton
- Executive Producer Blake Powell
- Executive Producer Daniel Bergmann
- Executive Producer Dannie Stewart
- Creative Ali Merry
- Creative Ben Everitt
- Director Adam Berg
- Producer James Guy
- Producer Ben Croker
- Creative Director Phil Haworth
- Creative Director Stuart Harkness
With Euro 2012 just around the corner, Nike screened its new commercial, with direction from Adam Berg, during the UEFA Champions League Final at the weekend - a three-minute spectacle featuring international football's elite.
Dubbed the 'new wave', aspiring youngsters including Neymar, M'Vila, Götze and Welbeck all appear alongside legends such as Ribéry, Sneijder, Ronaldo and Van der Vaart in the action-packed film created by Wieden + Kennedy and Stink with The Mill London as young stars gatecrash a France vs Holland match. Basketball hero, King LeBron James even manages to make a cameo and the brand also uses the opportunity to showpiece its new Clash Collection boot amongst the on (and off) field chaos.
The campaign also offers a unique interactive aspect, developed by Stinkdigital, which allows users to freeze on their favourite players and search the film for hidden tunnels and aligns with the brand's The Chance scouting contest, currently discussing what it takes to 'make it' with a global search for new talent.
Connections
powered by
- Agency Wieden+Kennedy London
- Agency AKQA London
- Editing Company Trim Editing
- Post Production The Mill London
- Production Stink Films London
- Production Stink Studios London
- Art Director Gregory Ferembach
- Copywriter Dimitri Lucas
- Copywriter Tom Reed
- Creative Ali Merry
- Creative Ben Everitt
- Creative Director Phil Haworth
- Creative Director Stuart Harkness
- Director Adam Berg
- Director of Photography Joost van Gelder
- Editor Gus Hardman
- Editor Paul Hardcastle
- Executive Creative Director Tony Davidson
- Executive Creative Director Duan Evans
- Executive Creative Director Kim Papworth
- Executive Creative Director Gabriel Gaultier
- Executive Producer Blake Powell
- Executive Producer Dannie Stewart
- Executive Producer Daniel Bergmann
- Producer James Guy
- Producer Ben Croker
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