USH Idea Awards: Opening Ident

This animated, two minute film from Vidal Partnership and Lemuria showcases how the idea conquers all. “The opening video created hand by hand with Lemuria responds to the high creative demands of the festival itself. The script tells the story behind the award and it is also a metaphore of what we, as creatives, do every day in order to achieve the best work possible” says Gustavo Lauria, general creative director of Vidal Partnership.