BBC: Stadium UK

Passion Pictures' Pete Candeland opens up a nationwide stadium for the London Olympic Games, which begin later this month. In an animated trail based around the concept of ‘Stadium UK’ the minute-long piece was created for the BBC’s coverage of the event and the campaign was designed and produced with Red Bee Media for TV, radio and digital platforms.

Watch as the film, created through RKCR/Y&R London, introduces swimmers in Scottish lochs; sprinters in terraced streets; a BMX rider on a cliff top; a weightlifter preparing dock side; track cyclists racing around quarries; long jump on beaches; and gymnasts on the streets of London, to highlight that the whole country is involved in this year's Games. The campaign also features specially-commissioned music by Elbow, titled First Steps.