McDonald's: We All Make the Games

With 70,000 volunteers expected to help out at this summer's Games Neil Gorringe celebrates the people behind the spectacle. Created through Leo Burnett London, the Moxie director’s 60-second spot offers something different from the usual focus on athletes and instead places the great British public in the spotlight at renowned landmarks such as Wembley Stadium. The campaign offers a rallying cry for the nation that recognises that we all have a part to play in making London 2012 a memorable success.