GSK: Ready
Scott Lyon presents a biological rush in the build up to London 2012, set to be the cleanest Games on record.
Credits
powered by
- Agency TBWALondon/UK
- Production Company Outsider
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Credits
powered by
- Agency TBWALondon/UK
- Production Company Outsider
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Editor Art Jones
- Agency Producer Jason Ayers
- Executive Creative Director
- Production Manager Melanie McGee
- Chief Strategy Officer
- Director Scott Lyon
- Producer Zeno Campbell-Salmon
- Creative Director Fabio Abram
- Creative Director Braulio Kuwabara
- Sound
- Strategic Planner
- Flame Artist Giles Cheetham
- Flame Artist
- Post Producer Lee Pavey
- Post Producer
Credits
powered by
- Agency TBWALondon/UK
- Production Company Outsider
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Editor Art Jones
- Agency Producer Jason Ayers
- Executive Creative Director
- Production Manager Melanie McGee
- Chief Strategy Officer
- Director Scott Lyon
- Producer Zeno Campbell-Salmon
- Creative Director Fabio Abram
- Creative Director Braulio Kuwabara
- Sound
- Strategic Planner
- Flame Artist Giles Cheetham
- Flame Artist
- Post Producer Lee Pavey
- Post Producer
Outsider's Scott Lyon presents a biological rush in the build up to London 2012, set to be the cleanest Games on record.
GlaxoSmithKline will play an important role in supporting the biggest anti-doping operation ever and the 60-second commercial features Olympic gold medalist sprinter Marlon Devonish, celebrating the motivation and ambition that drives athletes to perform and win drug-free.
“Winning an Olympic medal is the best feeling in the world,” says the sprinter, “as an athlete it’s so important to know that anyone who stands on the podium has got there through their own hard work and dedication, not by doping.”
The TV spot, which airs tonight and is created through TBWALondon, is part of a wider outdoor execution throughout the UK which rolls out from Monday 23 July.
Connections
powered by
- Agency TBWALondon
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Production Outsider
- Agency Producer Jason Ayers
- Chief Strategy Officer Zaid Al-Zaidy
- Creative Director Fabio Abram
- Creative Director Braulio Kuwabara
- Director Scott Lyon
- Editor Art Jones
- Executive Creative Director Dedé Laurentino
- Producer Zeno Campbell-Salmon
- Production Manager Melanie McGee
- Flame Artist Giles Cheetham
- Post Producer Lee Pavey
- Sound Anthony Moore @ Factory
- Strategic Planner Jenna Hoyle
Unlock this information and more with a Source membership.
