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Jordan Brand – Jordan Brand: This is Where it Starts

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Somewhere, someone is always getting better. That's the message in Matthijs van Heijningen's Rise Above commercial, produced by MJZ with post from The Mill. Following two young basketball apprentices as they grow up training in very different cultures, the spot shows how they meet in the big leagues after years of hard work. Created through Wieden + Kennedy New York, the film is the latest for the Jordan Brand's campaign, which also includes an Instagram mission.

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