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B-Reel Los Angeles has announced the signing of director Roderick Fenske for both the US and UK markets. Fenske's brand of comedy has been universally recognised and awarded all over the world in D&AD, Cannes and Eurobest for brands such as Coca-Cola, Honda, Alfa Romeo, The European Union and Las Vegas Tourism. In 2001, he started out in London as a creative director at TBWA. After perfecting a unique style that was driven by subtle and sharp performances from quirky characters for clients such as Sony PlayStation and FCUK, he was invited to join the Swedish directing collective ACNE in Stockholm. His favourite part of the filmmaking process is the collaboration aspect and he believes even the most mundane ideas can be elevated to entertaining and memorable projects.

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