Deutsch New York adds Sairam

Shobha Sairam has joined the Deutsch New York as SVP, group planning director working on MilkPEP and new business efforts. Most recently with Mother New York, as group strategy director, Sairam headed strategy on JCP, Johnson & Johnson and Kraft brands, while also involving herself in other aspects of the business, including strategy development, briefings, account management and production. Throughout her career, Sairam has worked with an impressive array of clients including Coca-Cola, Liz Claiborne, 10 Cane Rum, Cadbury’s Sour Patch Kids, Heineken and Kellogg’s. Prior to Mother, she held posts at Leo Burnett and Vigilante NYC. Her work has been recognised with numerous industry awards, including London International awards, Regional and National Addys, and a ANA Award of Excellence for Multi-Cultural Advertising.