Share

Jordan – JORDAN CP3.VI: Cut Through L.A.

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
  • Head of Content Production Lora Schulson
  • Music Producer
  • Post Executive Producer
  • Post Executive Producer
  • Graffiti Artist
  • Post Producer
Show full credits
Hide full credits
Credits powered by Source

For the launch of its new CP3.VI Jordan basketball shoe, the brand created a live 'frozen' moment using a chain of LA Clippers point guard Chris Paul doubles in Venice Beach, California. The idea is based on a unique traction story of how the CP3 cuts through LA and the piece was shot by Biscuit FilmworksAndreas Nilsson through Wieden + Kennedy New York. As you can imagine, it took some time to set up and nearly 100 lookalikes were used for the shoot.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share