Rudimental: Not Giving In

OBManagement director Josh Cole has shot this fantastic promo for Rudimental featuring John Newman and Alex Clare which follows the two different paths taken by two brothers in Manila. the story is inspired by the real life struggle of the project's artistic director, Ereson Capiton, AKA B-Boy Mouse, as Cole explains:

“Mouse’s mother left to find a better life in the UK when he was seven years old and aged eight he was kicked out of home by his father,” he reveals. “He was going down the road of many of the street kids there – joining gangs and being involved in drugs. Some of the guys in the gang would dance and compete with other dance crews.

“When he was 16 his mum returned to Manila to find Mouse and bring him back to the UK where he stayed in Birmingham. He quickly became involved in the UK B-Boy scene and by the age of 18 he was winning competitions and aged 26 he became world champion which he then won again twice once in Singapore and once in San Paulo.

“The video is based on the story of Mouse and shows the two sides of his story, by portraying an older brother who follows a less fortunate path that could have been the fate of Mouse had he not found dance. He has a brother and while he’s not dead, he is lost to the world of drugs and addiction and Mouse hopes that through telling his story he can inspire others to follow the right path.  

“Mouse came to Manila and helped us make the video and is also the guy teaching the actor playing him in the video. The young Mouse is played in the video by 11 year old dance phenomenon B-Boy Allen. Allen’s older brother Arthur was a gangster who was trained by Mouse to dance from the age 16. He reformed and became a teacher and inspiration to a new generation of dancers in Manila. His crew “Breakism” featured in the video are all Christian B-Boy crew preaching the reform of a gangster generation in Manila.”