Prince Polo: Family Tradition

Fiton’s picturesque advert joins Iceland’s beautiful landscape with family tradition and brings this popular chocolate bar into familial conversation just in time for holiday festivities. Evoking a strong sense of memory and nostalgia, Pegasus and former shots New Director, Runar Ingi, utilises saturated colours, magically dynamic lighting, and a dream-like speed. Building to the final tableau of a family gathered in a warmly-lit tent, the tagline reads, “Price Polo, part of the tradition.”

In the 13 days leading to Christmas, Icelandic children place a shoe in their bedroom window each evening hoping for sweets from the Yuletide Lads. With this spot’s cleverly timed launch and masterful execution, the impending Yuletide Lads will likely be delivering Prince Polo or Prins Póló as it’s colloquially known.