Harvey Nichols: Same Dress Disaster

Helping keep holiday mortality rates to a minimum, adam&eveDDB and Stink warn the public about the dangers of the same dress disaster. Last year, the agency created a holiday viral and social buzz surrounding the #walkofshame epidemic. This holiday season has Ne-o advising the public to avoid a violent dress-centric confrontation by choosing Harvey Nichols womenswear.

The directorial duo portrays the grim realities of such an incident and warns about the rampant misuse of ballistic laser vision. Then, the spot invites viewers to share individual instances of this occurrence using the Twitter hashtag, #samedress, in hopes of putting an end to this problem or at least reaping minor amusement from it.

Whether or not this message will have the same impact as last year's, only time will tell.