Lincoln: A Time for Magic

WPP/Team Detroit and Knucklehead present life as an unfolding landscape, and fill the topography with wonder in this uplifting tale. Christopher Hewitt dots the story with grand slices of life and threads them together with an epic narration. The combination of these elements joins Lincoln's open road concept with a future not yet written. This not only gives the automotive company a progressive brand identity, it brings this identity in conversation with individual aspirations-like being first to jump off the world's longest and highest cable tram in Whistler BC (documented within the spot). As the story inspires individuals to drive their own life, it positions Lincoln as the car in which to do it.