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Department of Health – Department of Health: Mutations

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  • Production Company HLA



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HLA director Simon Ratigan's hard-hitting anti-smoking commercial is sure to help you stick to that New Year's resolution. The first ad of its kind from the Department of Health for eight years, the piece was created through Dare London and highlights the link between the bad habit and cellular mutation which can lead to cancer. The visuals - which see a blistering tumor growing from a cigarette - are enough to put us off lunch and were made in collaboration with model makers, Artem.

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