Hemorio: Waiting for Life
This web film from Brazil cleverly uses YouTube's timeline feature as a means of encouraging people to give blood.
Credits
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- Production Company Paranoid/Brazil
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Credits
powered by
- Production Company Paranoid/Brazil
- Art Director Silvio Medeiros
- Copywriter Gabriel Sotero
- Agency Producer Fabiano Proenca
- Director Daniel Semanas
- Producer Egisto Betti
- Creative Director Silvio Medeiros
- Creative Director Fabio Miraglia
- Creative Director Flavio Medeiros
- Animation
Credits
powered by
- Production Company Paranoid/Brazil
- Art Director Silvio Medeiros
- Copywriter Gabriel Sotero
- Agency Producer Fabiano Proenca
- Director Daniel Semanas
- Producer Egisto Betti
- Creative Director Silvio Medeiros
- Creative Director Fabio Miraglia
- Creative Director Flavio Medeiros
- Animation
To encourage people to donate blood, Heads Propaganda created this web film that utilises the YouTube timeline as part of the idea, creating a link between the waiting time and the importance of getting blood to those who need it.
In the video, with direction from Daniel Semanas, the blood leaves the veins of the donor and enters the moving red timeline at the bottom until it reaches the next patient, bringing them back to life.
No matter how much blood is donated in Brazil, there is always someone waiting for a donation and the film was developed with that message in mind with production from ParanoidBR.
To get the full effect of the timeline technique, watch the film on YouTube.
Connections
powered by
- Agency Heads Propaganda
- Production Paranoid
- Art Director Silvio Medeiros
- Creative Director Fabio Miraglia
- Creative Director Silvio Medeiros
- Director Daniel Semanas
- Producer Egisto Betti
- Animation Amanda Grazini, Daniel Semanas, Guma, Paulo Stoker
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