Double signing at Oishii

Brand strategy and integrated creative agency Oishii Creative has appointed Sterling Hawkins to the role of consumer experience & business development. He will work closely with president/creative director Ismael Obregonconsumer experience & business development on brand strategy for business and entertainment clients, and expanding the client base in new markets. Luca Giannettoni has also joined the company as creative director and designer.

Hawkins brings nearly a decade of experience in the international consumer marketing and technology space, working with some of the world’s largest brands and retail companies, including Procter & Gamble, Mitsubishi Corporation, Brand Loyalty, RetailNext and 1010data. Giannettoni is an award-winning creative director, serving on staff and as a freelancer at top studios including Trailer Park, Motion Theory, Brand New School, Logan, MPC, King & Country, Digital Kitchen and The Mill.