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Cesar – Cesar: Journey

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He’s not just a pet. He’s a proper friend, and there's only one dog food brand you can give to a friend like that.

Cesar’s first new TV spot in five years features its biggest ever brand campaign, ‘love them back’. Created by AMV BBDO, the spot focuses on the companionship forged between owners and their pets, emphasizing that such faithful pets deserve Cesar dog food. Directed by Andy McLeod, the advert is set in a quaint European town and portrays the relationship between an old man and his little, white Westie. 

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