Insomniac Games: Sunset Overdrive Trailer

Wackily outfitted, elongated cartoon hipsters are shown flipping and blasting their way around a wrecked, yet attractive metropolis, riding ziplines and making use of some funkily conceived weaponry in this trailer from Psyop.

A catastrophic event has left your city overrun by mutants, but while most perish or transform, you flourish in Sunset Overdrive. In this action-packed trailer, created by Psyop and Microsoft for Insomniac Games and Xbox, the camera follows a cavalier avatar as he zips through downtown and takes on the zombie uprising. Bright, saturated colours—like the comic book-style text and cheeky graphic overlays—mimic gameplay and accentuate the relentless action and gore throughout the spot.