New Balance: Runnovation

This new campaign for New Balance through Arnold Worldwide NYC brings us not just new work, but a new word; Runnovation. The campaign documents real people who are redefining the current state and future of running.

This part of the campaign [above] looks at how running is evolving into a more social and participatory sport through a focus on a grassroots training group, called November Project, which seems like a pretty hardcore way to start your day.

Other elements of the campaign will look at how athletes today are challenging the limits of the sport through Team New Balance athlete, Anton Krupicka, while the third looks at the latest in innovative technologies.