Smithwick's: Squirrel
After a seven-year break, the 300-year old brand returns to our screens with a spot led by a thirsty squirrel.
Prev
Post
Next
Post
After a seven-year break, the 300-year old brand returns to our screens with a spot led by a thirsty squirrel. Directed by Gorgeous' Simon McQuoid, the commercial was created through adam&eveDDB and is set to the Kaiser Chiefs track Learnt My Lesson Well, as the Smithwick's animal brews a perfect thimbleful of ale.
Five months of production was involved for the job and the spot cleverly uses a combination of live action and bespoke CGI animation, developed at The Mill, to bring to life the cinematic world of the brewery and the CG animated hero character.
Connections
powered by
- Editing Company Work Editorial
- Post Production The Mill London
- Production Gorgeous
- Agency Producer Richard Chambers
- Creative Director Patrick McClelland
- Director Simon McQuoid
- Editor Rich Orrick
- Producer Sam Levene
- VFX Producer Gemma Humphries
Unlock this information and more with a Source membership.
