Skoda adds room service in Russia

BBDO Moscow recently took the opportunity to promote the Skoda Fabia's spacious interior by opening the world's first in-car hostel, attracting young Russians from all over the country.

Billed as the car with the most spacious cabin in its category, the vehicle was transformed into a real means of accomodation, complete with all the things you'd expect to find in a normal hotel.

Once checked in, customers enjoyed a comfortable double bed with linen, towels, a personal care kit, free wi-fi and there was even a bathroom parked next to the car to cater for every need during their stay.

The Skoda hostel was advertised on various booking websites to get the word out and guests brave and adventurous enough to book with the one-off service did so for free via social media, with payment taken in the form of likes, tweets and shares.

At check out time, guests were encouraged to take the Fabia for a spin, so each booking also became a full-scale test drive, much to the delight of young Russians who booked the hostel on wheels. Check out the video above, produced through E:mg, for reaction from some of the satisfied passengers.