EA Sports: Running Back Sons
Heat launches the first of a new three-spot campaign for Madden NFL 25, celebrating the game's popular appeal.
Credits
powered by- Agency Heat
- Production Company Hungry Man
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Credits
powered by- Agency Heat
- Production Company Hungry Man
- Post Production The Mill Los Angeles
- Post Production Arcade Edit LA
- Editor Christjan Jordan
- Art Director Mark Potoka
- Copywriter Ben Salsky
- Executive Producer Dan Duffy
- Executive Producer Damian Stevens
- Director Wayne McClammy
- Producer Rachel Curl
- Creative Director Warren Cockrel
- Creative Director Anna Rowland
- VFX Supervisor
Credits
powered by- Agency Heat
- Production Company Hungry Man
- Post Production The Mill Los Angeles
- Post Production Arcade Edit LA
- Editor Christjan Jordan
- Art Director Mark Potoka
- Copywriter Ben Salsky
- Executive Producer Dan Duffy
- Executive Producer Damian Stevens
- Director Wayne McClammy
- Producer Rachel Curl
- Creative Director Warren Cockrel
- Creative Director Anna Rowland
- VFX Supervisor
Heat San Francisco launches the first of a new three-spot campaign for Madden NFL 25, celebrating the game's popular appeal. The commercial, titled Running Back Sons, is directed by Hungry Man's Wayne McClammy and sees the emerging rivalries between NFL running backs Arian Foster (Houston Texans) and Marshawn Lynch (Seattle Seahawks) examined, suggesting that the young stars didn’t just want to get to the NFL but their true driving passion was to make it into the Madden game franchise.
Connections
powered by- Agency Heat
- Post Production The Mill Los Angeles
- Post Production Arcade Edit LA
- Production Hungry Man
- Art Director Mark Potoka
- Copywriter Ben Salsky
- Creative Director Warren Cockrel
- Creative Director Anna Rowland
- Director Wayne McClammy
- Editor Christjan Jordan
- Executive Producer Damian Stevens
- Executive Producer Dan Duffy
- VFX Supervisor John Leonti
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