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EA Sports – EA Sports: Running Back Sons

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Heat San Francisco launches the first of a new three-spot campaign for Madden NFL 25, celebrating the game's popular appeal. The commercial, titled Running Back Sons, is directed by Hungry Man's Wayne McClammy and sees the emerging rivalries between NFL running backs Arian Foster (Houston Texans) and Marshawn Lynch (Seattle Seahawks) examined, suggesting that the young stars didn’t just want to get to the NFL but their true driving passion was to make it into the Madden game franchise.

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