St John Ambulance: Save the Boy

This new campaign from BBH London for the charity St John Ambulance focusses on the fact that, although there are thousands of life-saving St John Ambulance volunteers, they can’t always be there when we need them so we all need to learn first aid. Directed by Blink's Dougal Wilson, the film shows a boy and his father playing, but when the boy falls from a tree first aid is needed desperately.

The film is supported by an interactive experience that immerses users in the story and demonstrates some simple first aid, which can be the difference between life and death.