Adform hires Adobe’s Holger Mews

Adform, Europe’s leading advertising technology platform, has appointed Holger Mews as the company’s new senior vice president of programmatic trading. Mews will use his 20 years of experience of working with major players in the digital marketing arena to further establish Adform’s position as the European leader in programmatic buying. Mews will take on the commercial responsibility for the company’s programmatic trading offering, with focus on sales, services and partner relationships across all markets and will use his deep market knowledge to facilitate that Adform continue to offer an innovative and market leading proposition within the RTB space.