ESPN: DaDaDa DaDaDa
This new campaign for ESPN is shot by Jake Scott and pays homage to the channel's popular Sports Centre theme tune.
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ESPN has launched a new campaign in support of its flagship programme, SportsCenter. Entitled DaDaDa DaDaDa, the campaign focuses on the iconic sound all fans associate with the show, and includes great sporting moments shot by RSA Films director Jake Scott. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments through Wieden + Kennedy New York.
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- Agency Wieden+Kennedy New York
- Editing Company MacKenzie Cutler
- Grade Company 3 LA
- Post Production Framestore
- Production RSA Films
- Agency Producer Kelly Dage
- Creative Director Stuart Jennings
- Creative Director Brandon Henderson
- Director Jake Scott
- Director of Photography Crille Forsberg
- Editor Gavin Cutler
- Executive Creative Director Ian Reichenthal
- Executive Creative Director Scott Vitrone
- Executive Producer Sasha Hirschfeld
- Executive Producer Tracie Norfleet
- Head of Content Production Lora Schulson
- Interactive Creative Director Gary Van Dzura
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