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Intel – Intel: Intelligent Sounds

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  • Digital Creative Director
  • Director of Applied Technology
  • Digital Creative Director Jay Gelardi
  • Head of Broadcast Production
  • Content Director
  • Head of Broadcast Production
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To highlight the creative power of Intel processors inside tablets, Intel, alongside Australian agency The Monkeys, production company Finch and music producer Flume, have pioneered an inventive music experiment.

Intelligent Sounds is a technological experiment which sees a robot conductor, his tablet powered band members and their instruments come to life to perform a new Flume track created specifically for this project.

Each 'member’ of Intelligent Sounds' tablet band was programmed with synthesised notes and triggered to play through on cue, while robot arms were pre-programmed to hit the required notes in time with the final song.

“It is commonplace to have tablets play your music but it’s rare to have tablets create them," said Jayant Murty, Intel’s director of brand strategy and integrated marketing for the Asia Pacific. "Intel technology transforms these devices from tools for consuming content into innovative instruments that allow for incredible self-expression.”

The Making of Intelligent Sounds

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