Report shows rain in new MediaMonks campaign

When it rains, it pours, and for the poor guy Norwegian agency SMFB recruited to demonstrate the effectiveness of Geox footwear in a new campaign directed through MediaMonks, the gig went swimmingly.

In 2012, Geox took its waterproof line of shoes to the rainiest place on earth. This year, the Italian footwear brand put its Amphibiox technology to the test once more, by having one brave soul live through seven days of non-stop precipitation in the place where you’ll likely wear your shoes most: the concrete jungle of the city.

The seven-day rain test was developed by Norwegian agency SMFB and MediaMonks was responsible for the campaign’s film and digital production.

Executed in Cherrapunjee, India – a village with a record annual rainfall of around 12,000 mm – SMFB ideated the design of an artificial rain cloud that could put Geox’s waterproof shoes under even more extreme conditions. Check out the film above to see how it went.