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Baileys – Baileys: Chocolat Luxe

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Sublime smoke effects, underwater models and cascading chocolate rivers combine in this new spot to launch Baileys' Chocolat Luxe drink by 101 London, with extensive VFX completed by MPC. RSA Films' Johnny Hardstaff directed the ad, which is an amalgamation of shot elements, live action and CG.

The team experimented with live action on set, shooting actors and liquids as well as re-creating certain segments in CG for a more specialised look. A cloud tank was utilised to create the ethereal smoke-like effects, and a model shot in Pinewood’s famous underwater tank was composited into the shots.

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